Early Life and Pro Hockey Career
Hailing from Welland, Ontario, Paul 'BizNasty' Bissonnette was drafted by the Pittsburgh Penguins in the fourth round (121st overall) of the 2003 NHL Entry Draft. Known for his grit and role as an enforcer, Bissonnette carved out an NHL career primarily with the Penguins and the Phoenix (now Arizona) Coyotes between 2008 and 2014. While not a prolific scorer, his physical play, willingness to drop the gloves, and locker-room presence were key contributions. After his final NHL season, he continued playing professionally in the AHL until 2017.
Building a Brand: The Transition to Media
Even during his playing days, Bissonnette cultivated a significant following through his humorous and candid presence on social media, particularly Twitter (@BizNasty2point0). After hanging up his skates, he seamlessly pivoted to media, leveraging his outspoken personality and firsthand NHL experience. His unfiltered takes and natural charisma quickly made him a sought-after voice in hockey broadcasting.
Spittin' Chiclets: Dominating the Airwaves
Bissonnette's media career exploded as co-host of the wildly popular "Spittin' Chiclets" podcast, alongside former NHL player Ryan Whitney, under the Barstool Sports umbrella. The show's blend of locker-room banter, hilarious anecdotes, insightful player interviews, and fearless commentary has redefined hockey podcasting, making it a global phenomenon and a must-listen for fans and industry insiders alike.
Prime Time Analyst: NHL on TNT
Beyond the podcast realm, Bissonnette shines as a key studio analyst for TNT's NHL coverage. Sharing the panel with legends like Wayne Gretzky and respected figures like Anson Carter and Henrik Lundqvist, he provides sharp pre-game, intermission, and post-game analysis. His quick wit, bold predictions, and entertaining rapport with his co-panelists have made the TNT broadcasts highly engaging, particularly during marquee events like the Stanley Cup Playoffs.
Entrepreneurial Spirit: Business Ventures
Capitalizing on his massive platform, Bissonnette has proven to be a savvy entrepreneur. His most prominent success is Pink Whitney, a pink lemonade-flavored vodka produced by New Amsterdam Vodka. Originating as an inside joke on "Spittin' Chiclets," the product became a viral sensation and a major commercial success, demonstrating Bissonnette's keen understanding of branding and his audience.
Giving Back: Community and Charity Work
Despite his demanding schedule, Bissonnette remains committed to community involvement and charitable causes. He frequently uses his influence and participates in events, like charity hockey games, to raise funds and awareness for various initiatives, particularly those supporting youth sports and wellness, further enhancing his connection with the hockey community.